LKY100

1st Lee Kuan Yew Experience in the Metaverse with Omnichannel Activation

Singaporean artist y/x together with Smobler launched Light and Brilliance (光宗耀祖) in The Sandbox as part of NOVA held on 12 September.

‍This is the first LKY experience in the open metaverse with a physical exhibition at the Four Seasons and omni-channel outreach at all Tiong Bahru Bakery and Common Man Coffee Roasters across Singapore.

‍y/x is a self-professed fan of the late founding father of Singapore, Lee Kuan Yew (李光耀) and also CEO of Spa Esprit Group, one of Singapore’s best known lifestyle companies.

Press

Einpresswire
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SINGAPOREAN ARTIST y/x CREATES ‘LIGHT AND BRILLIANCE’ IN COMMEMORATION OF LEE KUAN YEW’S BIRTH CENTENNIAL

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