Our story began during the pandemic when three major fault lines were exposed:
1) Creators were deemed non-essential.
2) Businesses had to digitize or risk being obsolete.
3) Consumers desire authentic, trustworthy engagement in interoperable, digital spaces.
Out of this extraordinary black swan occurrence, Smobler, founded by Dr. Loretta Chen emerged as a leading metaverse architect committed to redefining creative, community and commercial spaces in the digital realm.
"We were founded over the pandemic when my ex-staff, Ruel was axed from his job. His wife took on back-breaking work at the grocery store in the bitter winter in Calgary to provide for their autistic son as they were down to their last $70. I wondered how I could help him and others like him during this protracted global crisis. Together, we envisioned a creator economy in The Sandbox open metaverse and recognized an opportunity to help businesses, particularly SMEs, get digital or risk being obsolete. That vision became Smobler."
What started as an act of compassion quickly grew into a next-generation game studio, digital architect, and frontier technology solutions provider at the intersection of blockchain, AI, and immersive storytelling.
Today, Smobler is a portfolio company of Animoca Brands, The Sandbox, and Brinc, and is proudly backed by Enterprise Singapore and IMDA.
We’re not just building virtual worlds—we’re building better ways to connect, create, and imagine.
From launching the first-ever Teletubbies game in The Sandbox in partnership with WildBrain, to building Bhutan’s national metaverse (Bhutanverse) and the world’s first disability-led accessibility park, Smobler pushes the boundaries of what is possible in spatial storytelling.
Smobler has worked with global leaders like Airbus, BMW, Vogue, DBS, Mahindra, NVIDIA, and Meta, amongst others. We have also pioneered initiatives such as Metaverse for Good, the cross-chain collaboration with Clay Nation (Cardano) and Polygon, as well the creation of proprietary GameFi IPs including 3VEREST, Yeti Realm, and Cobbleland. We also created NOVA, an in-person festival suturing Web2 and Web3 celebrities, C suites, corporations and communities in celebration of the future of decentralized creativity.
Named a top global startup at SelectUSA, Inventures Canada, and VIVATech Paris, Smobler is a proud alumnus of the ScaleUp inBrazil program, Block 71 and Plug and Play’s Global Innovation Alliance.
CEO and founder Dr. Loretta Chen has been recognized as a trailblazing technopreneur, winning accolades from UBS, AWS, and Forbes as one of the world’s top female founders.
What began as a crisis response has evolved into a mission: To build immersive, inclusive, and intelligent digital ecosystems that empower creators, uplift communities, and future-proof businesses.
This is just the beginning.