Smobler and WildBrain, a global leader in kids’ and family entertainment brought the iconic Teletubbies into the Metaverse with the launch of Teletubbies: Custard Chaos on The Sandbox.

Teletubbies is a truly distinctive brand — the colorful quartet broke boundaries when the content first launched in 1997 by speaking directly to kids in their language, using words and childlike mannerisms that reflect their own development. The popularity of the series continues today, allowing children to learn and grow with the Teletubbies in such a joyful way which builds a deep connection with its young audience.

For Smobler, this launch is a landmark moment in its ongoing mission to bring iconic IPs into the Metaverse through experiences that are equal parts entertaining, culturally resonant, and proving that digital spaces can be imaginative, meaningful, and full of heart.